The media plays a tremendous role in individuals’ construction of social reality.

For many, images in the media are a primary point of reference for the various characteristics people belonging to other social groups and cultures may possess. Additionally, these images often serve as the most contact individuals may have with people from different social and cultural groups.

The Stereotype Project Foundation seeks to deconstruct the way we learn about people and cultures while highlighting the gaps and illuminating limited and biased representations of social groups.

We want to create a tectonic shift in how individuals see and relate to one another. While changing the data they use in making judgment decisions when personal contact cannot be made.